Saad Al-Jadir / Deckstar

Ephwurd @ Oliver Heldens, Hideout Miami 3.17.16

Artist manager, event producer, and entrepreneur Saad Al-Jadir tunes his ear to progression. It’s this innate ability to remain ahead of the curve, while seamlessly switching between multiple roles that’s elevated him to the modern music industry’s executive vanguard with successful clients such as Datsik, Ephwurd, Autoerotique, and more.

“My two older sisters took me to my first festival—Lollapalooza 1994—when I was twelve-years-old,” he recalls. “I was blown away at the energy and magnitude of the festival culture. In the back of my mind, I knew I’d love to eventually be involved in music one day in some capacity.”

Fast forward a few years later, the British Columbia native discovered electronic music, and it became something he followed religiously. Upon graduating from Centre for Arts & Technology – Kelowna in 2009, he entered the world of concert promotion, cutting his teeth by working with Canadian festivals such as Centre of Gravity and Shambhala. During his work in the festival world, he crossed paths with an old family friend who was an aspiring young talented producer. The conversation about working together began at that point and upon entering uncharted territory together, Saad began managing the artist Datsik.

Saad guided him from the dubstep underground to international renown as a genre pioneer. Datsik would go on to build a rabid worldwide fan base, performing at Coachella, Tomorrowland, Electric Daisy Carnival Las Vegas, Ultra Music Festival, Stereosonic, Electric Zoo, Identity Tour and more within the first few years as well as being sought out for collaborations and remixes by legends such as Snoop Dogg, Korn, Wu-Tang Clan, and Linkin Park. He would also oversee all logistics and marketing for numerous major cross-country North American tours.

“The key is to always be proactive,” he explains. “I try to think about what may lie ahead down the road, being as rational as possible, and considering all options. A willingness to take on many smaller roles early in my career helped me foster the success of my artists. Whether it was setting up sound to lighting or tour managing, I felt it was all necessary. It’s important to understand every aspect of the business at the same time while seeing the big picture.”

In 2013, he traded Kelowna for Los Angeles, putting down roots in the music mecca of the United States. By the end of that year, industry powerhouses Deckstar Management would welcome him as one of their own.

Now, he continues to expand his own repertoire with other business ventures, keeping an eye open for other opportunities within the industry. Still, it all relies on the same approach for Saad.

“I’m in honest in everything I do,” he leaves off. “The artist and project’s best interest is always in mind, and I’m constantly looking ahead.” 

Rob Woo / Senior Agent, Spin Artist Agency



Through nearly a decade as an agent, Rob Woo has nurtured the careers of many artists in North and South America at Spin Artist Agency, which was originally based in Toronto until 2012 when the company relocated to Los Angeles. With a proactive attitude to artist development and working closely with the artists’ management often on more than just bookings, Spin continues to represent many world renowned artists such as AVICII, Armin van Buuren, Benny Benassi and Oliver Heldens as they have done since their very first show in the market. 


Robert Woo

Through nearly a decade as an agent, Rob Woo has nurtured the careers of many artists in North and South America at Spin Artist Agency, which was originally based in Toronto until 2012 when the company relocated to Los Angeles. With a proactive attitude to artist development and working closely with the artists’ management often on more than just bookings, Spin continues to represent many world renowned artists such as AVICII, Armin van Buuren, Benny Benassi and Oliver Heldens as they have done since their very first show in the market. 

Twitter : @RobSpinArtist

Instagram : @Rob.Woo

Isis Graham / ESETTE

Isis Graham001.jpg

For the past 20 years house music artist Esette (Isis Graham) has played an instrumental role in shaping Calgary’s dance music landscape into the internationally recognized hotspot that it is today.

Her 30-plus releases have received support from artists like Maceo Plex, Fred Everything, Giom, Luke McKeehan, Animal Trainer, Vanilla Ace, Seth Troxler, Jamie Jones, DJ Heather, DOZA, and Pezzner.

As a DJ she’s been invited to play notable festivals like Bass Coast, WMC, Decibel, and ADE.

These accolades, combined with her work as co-owner of Calgary-based Substation Recordings, have made Esette a name synonymous with cultural growth, a force constantly driving artists around her to push forward.

Graham first began throwing raves in 1997, witnessing the height of Calgary’s renegade party scene with events that drew as many as 1600 people. In 1999 she began DJing, and after local bylaws brought about the end of raves the following year she brought her Chicago-influenced house tracks to some of the most notable venues of the last decade, appearing at now-legendary spots like the Embassy, Cherry Lounge, Manhattans, and the Night Gallery.

In 2003 Graham was invited to become a founding member of Girls On Decks, a group dedicated to increasing the visibility of women in dance music through podcasts and hosting events. Together with the other members, Graham showed her ability to incite critical change by giving numerous women DJs a platform to be heard.

Over the ten years that followed Graham continued to develop her catalogue as a producer with a string of releases on Tycho Records, collaborations with Vancouver’s Neighbour, and her 2012 album In The Garden.

Then in late 2013 Graham became a co-owner of the newly relaunched Substation Recordings, a label dedicated to showcasing the avant-garde of western Canadian house and techno. Since forming the label, four of her releases have charted internationally, with 2015’s You single reaching 35 on Beatport’s September top 100 Electronica chart.

To see Esette is to witness a catalyst, one of the forces behind Calgary being named by Beatport as one of the cities to rule dance music. Her journey thus far has been propelled by her ability to maintain a uniqueness in her music while harkening back to some of dance music’s most classic sounds.

When it comes to house music, Esette is what innovation looks like.


Mitch Lee

An award winning producer and composer, Mitch is an Ableton Certified Trainer and course developer at Beat Drop. He has produced music for companies like Warner Brothers, ESPN, Oakley, Nissan, Lamborghini, Activision, Nintendo, Adidas and many more. Along with working on his side project "Mr Elastic", Mitch loves that Beat Drop gets to pull the curtains back on the secrets of modern day production and is allowed to mentor the next gen of laptop producers.

Nik Kozub

Nik has worn many hats within the music industry over the years: he has been gigging in various bands since 1989; he has done close to a thousand shows across 3 continents as a musician, as a sound technician and a tour manager; he has produced and recorded countless albums over the past 17 years, currently working out of The Audio Department studio in Edmonton where Nik has been working since the studio opened in 2011. Nik is heavily involved in electronic music, as a DJ, a promoter, and with his Juno-nominated band Shout Out Out Out Out (with whom he has also toured extensively across North America and Europe, playing at major festivals such as SXSW, CMJ, MoogFest, Virgin Festival, etc), and as a solo artist under The Paronomasiac moniker. Nik co-runs (with his bandmate Jason Troock) Normals Welcome Records, an internationally distributed record label working primarily with electronic music artists, including his own Shout Out Out Out Out and The Paronomasiac releases. Nik's music has received critical acclaim from a wide variety of national and international press. Nik has sit on the Board of Directors at Alberta Music since 2011, chairs the Member Services Committees for that organization, and speaks regularly on panels and information sessions for other Alberta artists.

Nik's recording work has been featured in EQ and Keyboard Magazine. As a member of Shout Out Out Out Out, Nik has graced the covers of CMJ, Vue Weekly, SEE Magazine, Eye Weekly, Ottawa Xpress, BeatRoute, and the Globe and Mail Arts Section, and has been featured in highly regarded US glossy magazines SPIN, Billboard, URB, BPM, and XLR8R, as well as British magazine Q, who named Shout Out Out Out Out as one of “the 10 best new bands on Earth.” In 2007 the band’s work was recognized with a nomination for a Juno Award in the Best Alternative Album category. Nik’s music, both with Shout Out Out Out Out, and as The Paronomasiac, was featured in the video game Mass Effect 3, an international bestseller with several million copies sold.

Adam Johan / Night Vision

Adam Johan

Adam is a music producer and DJ currently based out of Alberta, Canada. Having spent the last few years traveling the world and honing his craft, he moved back to Edmonton in 2014 to become a part of Night Vision and propel the music scene forward in his home town. Adam is a professionally trained producer with a diverse production background. While living in London, Adam attended the internationally renowned production school Point Blank UK.  After that, he moved on to Los Angeles and graduated from the equally well regarded production school Icon Collective.

In addition to his production skills, he's also an excellent teacher who's able to explain complex processes and techniques in easy-to-understand ways. You'll walk away from his classes with a deep and powerful understanding of how to produce electronic music.

Owen Brierley

Owen Brierley is a Digital Media Producer based in Edmonton, Alberta for over 15 years. Owen has been pursuing media production projects that explore the forefront of blending arts and technology. Working on projects like the Citadel Theatre’s production of “Make Mine Love,” projection mapping events like Make Something Edmonton’s “Sound, Light & Vision,” or creating gigantic projected murals for La Cite Francophone’s Flying Canoe Festival, are all part of the continual pursuit of merging technology and arts into a seamless, engaging whole. Owen has worked with Alberta Education, NAIT, U of A, MacEwan University, Athabasca University, the Banff Centre, CityTV, Global Visions Film Festival, YESS, Startup Edmonton, and many others in the Edmonton community.

Owen’s roles typically involve leadership, creative facilitation, strategy, forecasting, analysis and design, and user experience design. Owen is an active speaker and champion of the digital media industry in Alberta.

Dean Musani / Phatcat


As the founder of the Future Roots collective - Edmonton’s longest running organizer of underground jungle and bass music events - Phatcat is well known for his pioneering contributions to Edmonton's music community hosting hundreds of independent events over the last decade.  Collecting vinyl from an early age kept him on the warriors path following the hardcore continuum of bass music through its emotional and technological journey.  He constantly explores the changing crossfade between Footwork, Jungle, Grime, Dub, and Techno, having been invited to perform his own dubplates and releases at Shambhala, Basscoast and other countless festivals, raves, and clubs across Canada since '98.  Subtle precision on the decks is the hallmark of Phatcat's sets - taking risks, exploring new sounds, and never forgetting the roots of Rave, while presenting a evolving stew of his most current studio output! 

His current live pa performance combines multiple drum machines, analog samplers, synths and multiple delays to create a completely original sound rooted in 90’s jungle, acid house, dub techno, halftime D&B, uk rave, and modern 808 bass music.

He is also an award winning sound designer and composer, receiving an Elizabeth Sterling Haynes Award in 2015 for his original score to the acclaimed contemporary theatre/dance production “Bears” which charted the psychedelic animistic journey of an Canadian oil sands worker breaking the energy sector’s shackles. 


Known as much for his work behind the scenes, as the director of Future Roots he has been at the forefront of the bass movement for over a decade.  Including notably championing the 160/slowfast/footwork movement by hosting the first ever Canadian stop from DJ Rashad (R.I.P.), as well as Ninja Tune's Machinedrum, Sam Binga, Om Unit, Addison Groove, Sinistarr and more.  Over the years he has shared the stage and hosted countless and diverse artists such as Chimpo, Kahn, Andy C, Zeds Dead, Joker, Goldie, DRS, Rusko, UZ, Noisia, Savant, Calibre, Shackleton, and many many more.

Bringing underground vibes to Edmonton for over 15 years and having just celebrated Future Roots' 10th anniversary, Phatcat is grinding nonstop in the studio towards multiple projects in 2016/2017, including another contemporary dance score, upcoming material for label Inner City Dance, and future releases for the Future Roots tape label!



John Norman / UNT Records

John Norman Unt

With a sound that is “Firmly rooted in Detroit sound, but holds the mark of the Canadian landscape" (Faze Magazin) John Norman's signature blend of techno and is one that is turning heads around the globe.

Whether through his live performances, original tracks, or remixes, his obsession with sound can be heard loud and clear. John has established himself as one of the new and exciting voices in the techno world with his rhythm driven yet melodic productions, having caught the ear of techno luminaries such as Kevin Saunderson, Adam Beyer, Richie Hawtin, and Carl Cox. 2014 saw John’s first release for Saunderson’s legendary KMS Records, and he has since released several successful originals and remixes for the label, including Resonance which was a part of the highly anticipated Space Ibiza 25th Anniversary compilation. “His passion comes out in an interesting mixture of straightforward Techno with Detroit-Flair and some infectious dynamics - a tension somewhere between Ibiza, Berlin and Los Angeles” (Mixmag Germany). 


You can find John’s music on renowned imprints including Thoughtless Music, Natura Viva, Funk’n Deep Records, Hijacked Records Detroit, Stripped Muzik, and his own UNT, among others. John is also the creator of Feedback Loop, a workshop concept providing candid and real time feedback to emerging producers in interactive listening sessions. Recognized among fellow DJs and clubgoers as a highly skilled technician behind the decks where he continually stretches our conception of techno, his creations and keen selection of the very best sounds have gained him the respect of the music lovers he encounters from Detroit to Ibiza, and beyond.

Arlen Cormack / PK Sound

Arlen Cormack, PK Sound

Arlen Cormack, Sr. Vice President of Touring and Production, for PK Sound, has over 15 years of technical experience in live sound, production and stage management, and operations. The company’s first full-time employee and one of its founders, Arlen leads international touring sales and manages all aspects of PK’s production department. His background includes extensive international concert touring, working with the Banff Television Festival/Next Media Conference as Operations Manager, project managing and curating for the High Performance Rodeo, and managing Convention Services for Hyatt Hotels. Arlen spearheaded the start-up of PK’s first international subsidiary, PK Sound Inc., in the San Francisco Bay Area. There he managed PK’s corporate expansion into the American production market for four years as PKSF’s President and Managing Operator. He has been instrumental in the implementation of PK’s sound specialist training program, is an expert in large-format pro audio system design, and consults internally on all PK loudspeaker development and product field applications.

Joel West / Groundwerk Vancouver

Joel West Ground Work

Joel West is a founding member of Groundwerk Vancouver and Groundwerk Recordings. Groundwerk is a monthly producers meet-up and listening party held at The Anza in Vancouver, out of which has recently arisen an online label. Since launching in April 2015 Groundwerk has held fourteen meet-ups, produced three showcase events in addition to stages at TEDx Vancouver, Vancouver Car Free Days, and Vancouver Mural Festival, and run three remix contests with East Van Digital, RF (Rennie Foster's label) and most recently for Groundwerk Recordings. Joel hosted Groundwerk's panel at Bass Coast 2016 on building community in the electronic underground, which you can watch at Andrew Williams (Night Vision) and Isis Graham (Substation) are in it. It's keen.

As a DJ, Joel recently opened for Kevin & Dantiez Saunderson (US), and Dave Angel (UK), and played Sunwave, Summer Ender Bender 5, Vancouver Art & Leisure, Nautilus at The Anza, Gorg-O-Mish, MIA, Trancemission 19, and so on. Joel loved getting a B2B set in with Jon Delerious at Bamboo in 2015, even though Jon out-deeped Joel by a ratio of 15-1. Joel played Fozzyfest from 2010-2015, and looks forward to a 2017 return. Having started on vinyl in 2003, Joel now loves the ultra-portability of USB keys. Joel plays and produces house and techno

Joel is also an actor, improvisor, and instructor of same. You can see Joel on Supernatural, Arrow, and several other shows whose air dates are beyond press time and thus must remain secret.